35 Misleading Product Labels Designed to Trick You

Being a marketer must be great. The FDA and USDA can’t keep up with the “creative” terms they pull out of thin air. From the supermarket to the pharmacy, there’s so much wiggle room, you really have to watch out. Chiquita Banana for instance, invokes the lovely image of a Latin American girl carrying fruit … Read more

How to Shop Better in 2020

Wouldn’t it be nice to see where your money ends up? I’d sleep better knowing I didn’t help pay for some dictator’s third mansion. But lengthening supply chains and shortening attention spans make shopping consciously a challenge. Fortunately, we’ve got you covered. Here’s a step-by-step guide to evil-free (ethical, eco-friendly and cruelty-free) shopping. It takes … Read more

10 Eco-Friendly Brands from California

From eco-friendly cosmetics to luxury pet beds, these 10 eco-conscious brands show their love and passion for the planet. **Update** We originally listed the following brands in good faith. But with a little digging, we found that half of them have supply chains that stretch from countries that condone slave labor. Also, shipping materials across … Read more

40 Easy Ways to Reduce Waste

Let’s take plastic bags off his menu! Turtles are dying. Every year, plastic waste in the ocean kills over 1 million marine animals (including mammals, fish, sharks, turtles, and birds). These plastics are from us. Turtles didn’t use disposable cups, straws or bags and throw them in the ocean. Is there anything we can do … Read more